______________________________ The passengers aboard Air Canada flights are affluent business professionals with the means to invest in property.  Some media is ineffective and expensive due to its wide demographic spread, whereas Locale offers a tight demographic cluster in large volumes, allowing a focused and economic approach: - 66% have University degrees or better - 80% are business executives - 84% own their own home - 65% have a personal income of $100,000 and over - Are six times more likely to be Professional/Senior Managers/Owners with a personal income of $75,000 and over ______________________________