______________________________ (5) Competitive pricing. Locale bulk buys media and passes the savings to you. In flight media is available for sale to the independent buyer at almost twice the price of Locale, plus the cost of producing the commercial. (6) Half-page ad in the lifestyle magazine ‘EnRoute’ allows audience to keep details.In addition to the creative production and media buy, we include a page dominant half page advert in the lifestyle in-flight magazine. This second impression increases the chances of recall and action. It also enables prospects to take the details with them. (7) Association with Air Canada, a premium consumer brand. The customers of Air Canada choose them for prestige and experience over price. A commercial in the context of this brand carries positive associations.

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