______________________________ Air Canada in-flight TV has unique qualities that allow real estate showcasing to shine: (1) Ability to showcase lifestyle, bring brands to life and evoke real emotion. Motion, picture and sound unite to deliver experiences that direct mail & print advertising cannot match. (2) An audience that is hungry and responsive to entertainment sources. Domestic travelers are included. This ‘captive audience’ opportunity allows us the full attention of the recipients. (3) Tight demographic cluster of affluent prospects. Finding a profile with such a large volume previously required a very broad and expensive media mix. (4) International reach, attracting overseas investors. Before now, reaching these investors with some interest in Vancouver was difficult and expensive. Locale targets these prospects, with no media wastage.

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